Artikel-artikel mengenai Surveys

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Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
George Henry Durrie’s ‘Winter in the Country: A Cold Morning’ (1861). Virginia Museum of Fine Arts

Why there’s no place like home for the holidays

Home can be a slippery concept. But psychologists have long understood that it plays a huge role in self-identity and emotional well-being.
The Australian Bureau of Statistics’s Chief statistician David Kalisch announcing the result of the same-sex marriage postal survey. AAP Image/Lukas Coch

What the numbers say (and don’t say) in the same-sex marriage survey

Not everyone who could vote did vote in the voluntary postal vote on same-sex marriage. So what can we draw from the result if only four out of five eligible Australians took part?
How much time and energy do people spend rating, reviewing and answering surveys? Ditty_about_summer/Shutterstock.com

Stop doing companies’ digital busywork for free

Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
The Congress of South African Trade Unions, the country’s largest trade union federation, has been losing members. REUTERS/Rogan Ward

Has South Africa’s labour movement become a middle class movement?

The membership base of South Africa's trade union movement has undergone significant changes which begs the question: has it moved away from its working class roots to become a middle class movement.

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