Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women.
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
How many LGBT people live in the U.S.?
The 2020 census will count same-sex couples across the US. A broader count of the LGBT population would be even better.
Bob Carr has a decades-long record of opposition to a ‘big Australia’.
Most surveys are consistent in finding there is a substantial minority of the view that immigration is too high, but not a large majority.
A naturalization ceremony, in December 2015.
AP Photo/Evan Vucci, File
The Department of Justice wants to add a citizenship question to the next census. That could mess up the Census Bureau's data and damage public trust in the system.
George Henry Durrie’s ‘Winter in the Country: A Cold Morning’ (1861).
Virginia Museum of Fine Arts
Home can be a slippery concept. But psychologists have long understood that it plays a huge role in self-identity and emotional well-being.
Some social groups are falling through the gaps of fertility data. Men, ethnic minorities and the LGBT community have explicitly been excluded from surveys.
New research reveals a happy work force is likely to increase a business's profitability.
The Australian Bureau of Statistics’s Chief statistician David Kalisch announcing the result of the same-sex marriage postal survey.
AAP Image/Lukas Coch
Not everyone who could vote did vote in the voluntary postal vote on same-sex marriage. So what can we draw from the result if only four out of five eligible Australians took part?
How much time and energy do people spend rating, reviewing and answering surveys?
Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
Who’s afraid of rising sea levels?
David Goldman/AP Photo
Europeans are, on average, more likely than Americans to say they fear climate change. What explains the gap?
Canberra has asked for a national postal vote on marriage reform - could a sample survey be a better option?
AAP Image/Lukas Coch
Australians will be asked to complete a voluntary, non-binding postal vote on marriage reform. Wouldn't it be easier - and cheaper - to do a sample survey instead?
And don’t expect chocolate ice cream, either.
Millions of Americans believe brown cows produce chocolate milk? The way the media reported this factoid raises questions about science literacy – but different ones than you may think.
A snapshot of inequality in South Africa.
Johnny Miller / Unequal Scenes
People in some of the most unequal countries in the world think theirs is the paradigm of meritocracy. Can the data help explain this phenomenon?
Out and proud: the bisexual pride flag.
Peter Salanki via Wikimedia Commons
The proportion of young people identifying as lesbian or gay seems to have dropped slightly, but the proportion who identify as bisexual has grown.
Some people are more prone to become glued to their phones than others.
'Phone Woman' via www.shutterstock.com
Are you moody? Prone to distraction? Cellphones may act as a high-tech pacifier.
In-depth surveys allow governments to drill their understanding down to street level.
Image courtesy GCRO/Clive Hassall
Without data, people don't know what to believe or whom to trust. Empirical, thorough data collected by academics can help to fill important governance gaps.
Jewish communities are warmly received in the UK.
The cowardly murder of Jews in France and Denmark, in conjunction with terrorist attacks designed to shut down discussion, is justifiably a cause for more than a passing concern. Europe may be witnessing…
Can you relate?
One of the UK’s largest market research firms has caused a stir with an online tool that gives a peek into its treasure trove of consumer profiles. YouGov describes its Profiler app as “a showcase for…
Hand grip giveaway.
New research we’ve done into ageing shows that the strength of your grasp may also be one of the most useful ways to measure your true age. Different measures of physical abilities can be assessed to determine…
More pressing matters: people can be “concerned’ about many things, but what really matters to them are problems close to daily life.
New polls frequently announce that a significant proportion of the population is concerned about an issue or willing to sacrifice for a cause, from environmental sustainability to Third World debt. These…