Artikel-artikel mengenai Surveys

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Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
George Henry Durrie’s ‘Winter in the Country: A Cold Morning’ (1861). Virginia Museum of Fine Arts

Why there’s no place like home for the holidays

Home can be a slippery concept. But psychologists have long understood that it plays a huge role in self-identity and emotional well-being.

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