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Articles on soap operas

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This summer, viewers will spot a Sainsbury’s store on the Coronation Street cobbles. Greg Balfour Evans/Alamy Stock Photo

Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads

Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
The Heights is a new ABC TV soap opera set on a social housing estate. From a working class perspective, there’s a lot to love about the show. Ben King/ABC TV

The Heights - at last, a credible Australian working-class soap

The ABC’s new soap opera The Heights is a nuanced representation of the diversity and community of life on a social housing estate.
‘I’m sorry honey, there may be no way back.’ KennyK

Why the soap opera is in terminal decline

It has been 30 years since EastEnders arrived on UK screens to begin chronicling the lives of the denizens of fictional Albert Square in east London. But the history of soap operas goes back a great deal…

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