Jonathan Luffarelli

Jonathan Luffarelli is an Assistant Professor of Marketing at Montpellier Business School.

Prior to working at Montpellier Business School, he worked at Cass Business School (London, UK) and IE Business School (Madrid, Spain). He holds a PhD and two Masters' degrees from IE Business School and a BA from the Dublin Business School (Dublin, Ireland).

His research interests lie in understanding the effects of brand aesthetics, brand personality, and corporate social responsibility on brand equity. His work has been published in leading academic journals such as the Journal of Marketing Research, the Journal of Business Venturing, and Human Resource Management.