The ‘no’ side is successfully engaging young people on TikTok by combining volume (posting multiple TikToks a day) with authenticity, use of personal narratives and humour.
Academic rigor, journalistic flair
Articles on Advance Australia
Displaying all articles
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
Waging a war on ‘woke’ on issues from climate change to Anzac Day, the right-wing answer to ‘GetUp!’ is leading the ‘no’ vote against a Voice to Parliament.
GetUp has notched many political victories since launching in 2005. Now, independents and conservatives are trying to replicate its approach to grassroots political participation.
Top contributors
-
Honorary lecturer, School of Social Sciences, UNSW Sydney
-
Professor, Australian Studies Institute, Australian National University
-
Associate Professor of Narratology, University of Sydney
-
Associate Professor of Marketing, University of Sydney
-
Honorary Professor, University of Sydney
-
Professor of Political Communication, Department of Politics, Media and Philosophy, La Trobe University
-
Director, La Trobe Asia, and Professor of International Relations, La Trobe University
