Advertising standards – News, Research and Analysis – The Conversation

Articles on Advertising standards

June 6, 2024

Young people may see more than 20 alcohol ads per hour on social media, research finds

Brienna Rutherford, The University of Queensland and Gary Chung Kai Chan, The University of Queensland

While a lot of profit stands to be made from alcohol and liquor licensing fees, we can’t ignore the harm it poses to young people.

December 1, 2023

Christine Parker, The University of Melbourne

Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.

June 20, 2022

Morteza Abolhasani, The Open University; Gordon Liu, The Open University, and Zahra Golrokhi, The Open University

Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.

Morteza Abolhasani
Lecturer in Marketing, The Open University
Gordon Liu
Professor of Marketing Strategy, The Open University
Zahra Golrokhi
Lecturer in Engineering, The Open University
Christine Parker
Professor of Law, The University of Melbourne
Brienna Rutherford
PhD Student, National Centre for Youth Substance Use Research, The University of Queensland
Gary Chung Kai Chan
Associate Professor, Faculty of Health and Behavioural Sciences, The University of Queensland