Prof. Gordon Liu is Professor of Marketing Strategy at the Open University Business School. He holds a bachelor degree from the University of Western Ontario (Canada) and MBA from Willamette University (USA) and a PhD from Royal Holloway, University of London (UK). He belongs to the Editorial Review Board of Group & Organization Management and is also an Editor for Cogent Business & Management.
His work is situated at the intersection of marketing, strategy and entrepreneurship with particular interest in topics revolving around product innovation/new product development, strategic orientation/capabilities, and networks/strategic alliance.
He has published in Entrepreneurship Theory and Practice, Strategic Entrepreneurial Journal, Journal of Business Research, Journal of Small Business Management, Journal of Business Ethics, Group & Organization Management, Nonprofit and Voluntary Sector Quarterly, European Journal of Marketing, International Journal of Human Resource Management, and others.
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