Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.
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Articles on National Basketball Association (NBA
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Professional sport leagues change their rules for four main reasons, with the bottom line being to compete against other entertainment options
The National Basketball Association’s difficulty dealing with a tweet in support of Hong Kong protesters shows the challenges of having values and expanding into new markets.
It probably sounds bad or uncomfortable to you. But stiffness is part of what gives elite athletes the spring in their muscles.
As the NFL Draft starts in Chicago, it is important to remember that most college athletes need to pay attention to their academic life: only about 4% will go on to play professionally.
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Professor of Sport Management, Texas Woman's University
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Director of Undergraduate Programs, Texas Woman's University
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Sessional Academic and UNESCO Consultant, Deakin University
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Adjunct Professor of Physical Therapy, University of Dayton
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Clarence Nickman Assistant Professor of Management, University of Pennsylvania
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Professor, Deakin University
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Associate Professor, Sport Management, Brock University
