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Articles on NBA

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Los Angeles Lakers forward LeBron James (23) goes up for a shot over New Orleans Pelicans forward Herbert Jones (5) during a semifinal in the NBA In-Season Tournament, on Dec. 7, 2023, in Las Vegas. The Lakers won 133-89. (AP Photo/Ian Maule)

The NBA In-Season Tournament is a play for viewer attention — will it succeed over time?

Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.
Amen Thompson, left, and his twin brother, Ausar, were selected fourth and fifth in the 2023 NBA draft. John Lamparski/Getty Images for Empire State Realty Trust

Overtime Elite – a private school, basketball league and media conglomerate – just sent two players to the NBA

The organization – which offers its high school-age players a minimum salary of $100,000 – represents a new model for young athletes looking to maximize their earning potential outside of the NCAA.
Boston Celtics center Robert Williams III falls to the court after suffering a toe injury during a playoff game in May 2021. Maddie Malhotra/Getty Images

Keeping NBA players on the court is no small ‘feet’

The gargantuan feet of NBA players are the stuff of legend. But nearly two-thirds of their injuries occur below the waist, and they have a 25.8% chance of incurring an ankle injury every season.
Mac McClung of the Philadelphia 76ers dunks the ball during the 2023 NBA All Star AT&T Slam Dunk Contest on Feb. 18, 2023, in Salt Lake City, Utah. Alex Goodlett / Stringer via Getty Images

Mac McClung may have ‘saved’ the slam dunk contest, but scoring methods could still be improved, a dunkologist explains

NBA player Mac McClung may have just ‘saved’ the annual dunk contest, but scoring methods could still be improved, a dunking expert says.
Players voted to accept Major League Baseball’s offer on a new labor deal, paving the way to end the 99-day lockout and salvage the season. AP Photo/Gregory Bull

MLB’s new collective bargaining agreement fails to address players’ biggest grievances

A sports economist explains how the deal leaves players with a fundamentally different – and in many ways, worse – arrangement than their counterparts in the other major US sports leagues.
College basketball player Paige Bueckers, right, of the Connecticut Huskies, has over 900,000 followers on Instagram as of September 2021. Elsa/Getty Images

New NCAA endorsement rules could benefit women more than men

Women college athletes face far more limited career prospects than men. The NCAA’s new endorsement rules may help level the playing field when it comes to making money from their athletic ability.
Toronto Raptors forward Chris Boucher fouls Portland Trail Blazers guard Damian Lillard during the first half of an NBA basketball game on March 28, 2021 in Tampa, Fla. (AP Photo/Chris O'Meara)

What employers can learn from the NBA about returning to work amid COVID-19

The NBA has largely managed to keep COVID-19 under control. Its success offers four important lessons for organizations on how to return employees to the workplace during and after COVID-19.
Sacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020. GettyImages

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.

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