Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.
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Articles on Rebrand
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A new study shows how brands can successfully change racist brand names and logos to stand up for racial justice in the marketplace.
Blighty is in the shop window like never before. And it needs a makeover.
Nestle’s experience explains why the Coon deliberations are taking so long.
With more and more brands claiming to be “luxury”, historical players have begun to rethink their use of the term.
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In part two of our podcast on rebooting, we explore what would happen if humanity was wiped out, take a look at a political comeback in France, and get a taste of a revamped US institution.
Top contributors
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Professor of Politics & Co-Director, Aston Centre for Europe, Aston University
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Professor of Evolutionary Palaeobiology at the Milner Centre for Evolution, University of Bath
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Research Associate, University of Oxford
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Professor of Science Communication, University of Westminster
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Professeur émérite de marketing, HEC Paris Business School
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Professeur Affilié, HEC Paris Business School
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Associate Professor of Marketing, York University, Canada
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Senior Lecturer - Branding, Macquarie University
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Associate Fellow, Saïd Business School, University of Oxford
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Lecturer in Brand Communications, University of Leeds
