TV rights

Analysis and Comment (5)

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It’s time for Australian broadcasters to get smart about how they show live sport. If they don’t, we’ll go elsewhere. Tim McFarlane

Australian media and the Olympics: prepare for further disappointment

By Axel Bruns, Queensland University of Technology

The Olympic Games are a fascinating yardstick for how much things have changed in the preceding four years. As Beijing’s fake fireworks beamed across our TV screens, Kevin Rudd was still Prime Minister…
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The AFL may bypass broadcasters altogether and stream games live to fans. AAP

Non-stop AFL: Andrew Demetriou has an app for that

By John Weldon, Victoria University

Interesting to read AFL CEO Andrew Demetriou’s thoughts on the next broadcasting rights deal, given that the league has yet to work out how to divvy up the money from the deal it recently negotiated with…
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Australian fans at the women’s soccer World Cup this month. AAP

The genesis of soccer in Australia

By Ian Syson, Victoria University

Soccer in Australia has a long and misunderstood history. Where many assume it only gained popularity with the arrival of large numbers of migrants from Europe post-WWII, the reality is that the round…
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AFL chief executive Andrew Demetriou announces the league’s record TV rights deal. AAP

Too much live sport is never enough

By Simon Brady, University of Canberra

The lucrative broadcast rights deal signed earlier this year by the AFL demonstrates the pulling power of “live” sport in a TV market which is increasingly becoming fragmented by more choice on more platforms…

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