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Articles on Virgin Australia

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Virgin Australia is a dogged publicity hunter. The nation’s second-best known Minogue, Dannii, helped launch its first flight from Sydney to Hong Kong in June 2018. AAP Image/Supplied by Virgin Australia

On the offensive: why Virgin Australia gets called a publicity hound

Virgin Australia’s great military blunder of 2018 is a case study in corporate social responsibility gone wrong.
When airlines fill up, it’s not always easy to work out the cost. Patrick Lauke/Flickr

Explainer: fuel hedging and its impact on airlines and airfares

With oil prices on the decline, and analysts predicting record profits for the 2014/15 financial year, Qantas and Virgin Australia are under increasing pressure to abolish fuel surcharges and lower their…
Commentators have clamoured for the head of Alan Joyce after Qantas posted a $2.8 billion statutory loss. AAP/Paul Miller

Qantas turn-around: is Alan Joyce the right leader for the job?

Since becoming CEO in November 2008, Alan Joyce has led Qantas through one crisis after another: the global shut-down of operations in the 2011 industrial dispute; a major downgrade of Qantas credit rating…
Questions are being asked of the Qantas board over fleet decisions made years ago. Halans/Flickr

Did Qantas bet the house on the wrong planes?

When Qantas posted a A$2.8 billion loss - the highest in the airline’s history - last week, one critical point was that $2.6 billion came from a write-down of the value of the aircraft in the Qantas international…
Qantas is investing in a loss-making strategy, and there’s no easy way out. Dave Hunt/AAP

Qantas can bleed now or later, but capacity war must end

Tony Abbott has thrown a curve ball at Qantas in refusing to offer up the debt guarantee it wanted, but seeking to abolish Part 3 of the Qantas Sale Act in its entirety. This opens the door to foreign…
Qantas: out of options? Neuwieser/Flickr

Nothing short of a debt guarantee will save Qantas

Imagine that Virgin Australia was majority owned by a Chinese state-owned enterprise (SOE). Then, if the owners of Virgin tipped A$350 million of new equity into the company to sustain Virgin through a…

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