A 40-year partnership between Cricket Australia and the Nine Network ended today, with Seven and Foxtel securing media rights. The deal means more hours of coverage and is a big win for Foxtel.
A new affiliation between Network Ten and WIN may have been forced, but it opens the way for possible future mergers.
The Nine Network's partnership with Southern Cross Austereo doesn't just impact regional television. It has ramifications for media ownership, television and what counts as 'local content'.
Whoever pulls together the best sales plan and a solid national footprint, will be most likely to do well at the forthcoming auctions.
if anything, media concentration is worsening and diversity won't be improved by changing Australia's media ownership laws.