Times Square is the Mecca of advertising.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Fairfax’s print newspapers take different approaches to locking up content.
The AFR has one of the hardest paywalls in the business, but the evidence shows this strategy could prove difficult to maintain.
"CC BY-SA HonestReporting.com, flickr/tristanf
Comment may be free, but newspapers have got to make money somehow.
Fairfax chief Greg Hywood has an ‘intense focus on cost reduction’.
The transition from print to digital will not be painless at Fairfax, or its global peers.
Will the plethora of conflicting market signals be too much for news consumers to bear?
Image sourced from shutterstock.com
Media consumers are spoilt for choice, making new revenue models difficult for publishers.
Pay wall or no pay wall? Students study at the Humboldt University Library in Berlin, one of the most advanced scientific libraries in Germany.
Much of what's being said in support of open access publishing misses one key point: that is there is always a value chain and costs are incurred. Someone somewhere is paying for open access.
Over 500 daily newspapers now use paywalls. Are they working?
'laptop' via www.shutterstock.com
The stakes are high for news outlets to raise revenue. Do paywalls have a future?
When the printing presses stop rolling, digital subscriptions will not be enough to make up the revenue shortfall at Fairfax.
With digital subscriptions barely registering on the revenue front, media companies are staking their hopes on alternative revenue sources.
The New York Times launched its paywall in 2011 and in the most recent quarter claimed US$37.7 million in digital subscription revenue.
Media companies are failing to deliver transparency about their digital subscriptions, as my recent study about paywalls found. The research of paywalls in eight countries found paid online content presents…
More newspapers are turning to paywalls, and while the number of readers falls, revenues often grow.
The Guardian’s Australian editor-in-chief Katharine Viner did what many media commentators fail to do, last week, and disentangled the crisis facing print newspapers from the state of journalism. Too often…
Twitter data showing an apparent drop in the number of Tweeps sharing Fairfax opinion articles is, in fact, explained by a change in the way the publisher names its URLs.
AAP Image/Paul Miller
UPDATE: Fairfax has responded to a column published on The Conversation – and an earlier version of this story – that linked…
News Limited CEO Kim Williams has been forced to change tack on the online newspaper paywall model for the company’s metro mastheads.
You could almost feel sorry for newspaper owners. The internet is smashing their hard copy advertising revenue and they have yet to work out how to make money out of their online editions. It is just over…
Fairfax chief Greg Hywood says The Guardian is not a competitive brand in Australia.
Fairfax chief executive Greg Hywood has dismissed the threat from the impending Australian launch of UK media group The Guardian…
“I think that the open access activists will win out”: world wide web creator, Sir Tim Berners-Lee.
Activists pushing for free, open access to academic papers will eventually defeat publishers who seek to lock scholarly findings…
Newsrooms are undergoing major changes as the old print-digital divide crumbles.
Fairfax reporters will be expected to file stories throughout the day into an internal “wire” that will hold copy for use…
Party With Paris … Fairfax broadsheets The Sydney Morning Herald and The Age present a decidedly more tabloid face online.
The radical shift by Fairfax Media to a digital-first model must be accompanied by a sharp improvement in the quality of…