Influencers could play an important role in encouraging teenagers not to vape.
Academic rigour, journalistic flair
Articles on Vape marketing
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Most of our respondents said the main factor driving their vaping was flavouring and taste.
Vaping products are ubiquitous in New Zealand, sold through a growing number of stores. To reduce youth vaping rates, they need to be harder to access, less appealing and less addictive.
