Marcella Zoia, seen here leaving a Toronto court house, has pleaded guilty to a charge of mischief endangering life after throwing a chair from a balcony of a high-rise condo.
.THE CANADIAN PRESS/Chris Young
The woman known as Chair Girl is reviled not because of her impulsive, foolish crime, but because of how her mistake unexpectedly propelled her to instant internet stardom.
There’s a growing body of research on online engagement and the characteristics of viral content.
There are a few simple tricks anyone can use.
Chemistry Cat’s got some knowledge for you.
Know Your Meme
Imma let you finish, but there's more to memes than you think.
Taylor Swift’s Look What You Made Me Do.
MTV may not be the power house it used to be but the music video is flourishing online.
Mishaps can spiral out of control quickly these days.
Kamil Krzaczynski/AP Photo
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
For Grumpy Cat, a random internet post led to global fame and red carpet appearances.
This scientific field suggests people have been passing along memes since long before the birth of the internet. What makes one bit of culture take off, while another sinks from sight?
A picture paints a thousand words, which can be manipulated into a false narrative.
Viral posts don't always tell the truth -– so how can we stop them spreading?
All eyes on us: finding the compulsively shareable.
When you share that YouTube clip, you may be doing so for surprisingly complex reasons. Science has found there are four key reasons why some videos go gangbusters.
Modern video technology can make matters public, but accountability still depends on political processes to produce just outcomes.
Mobile video technology means outrageous behaviour and abuses can rapidly become public knowledge, but achieving just outcomes still depends on a political willingness to act on such knowledge.
Pull the other one.
Our journalism expert explains how to tell fact from fiction.
For a cause to go viral, it has to garner widespread interest from enough members of a diversity of tribes, not just one.
The news that broke last night of the accidental death of the Ice Bucket Challenge pioneer, Corey Griffin, has come as a shock. The Ice Bucket Challenge, where people film themselves or friends dumping…
If only it were this straightforward.
Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering…