Articles on Identity

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People’s sense of self is partly determined by the groups to which they belong: “I’m a smoker”. moriza/flickr

Goodbye glamour-puss and rugged hero: smokers lose brand identity with plain cigarette packaging

Cigarette brands present images of slender, stylish women and strong, independent men. Plain packaging breaks this positive brand identity for some smokers.
'Crayons' via www.shutterstock.com

Who counts as black?

With the number of multiracial Americans growing, there's a fierce debate in the black community over who's black – and who isn't.

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