Articles on Marketing to children

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With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own ‘destination’ section of stores rather than gendered toy aisles.

Beyond pink and blue: the quiet rise of gender-neutral toys

Ken dolls with a 'man bun'. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.
Companies use children’s data to sell them junk food and other products. Cookie image via www.shutterstock.com

How companies learn what children secretly want

When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.

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