Menu Close

Articles on Polling

Displaying 1 - 20 of 165 articles

Darren England/AAP

The ‘yes’ campaign is generating the most media and social media content. Yet, it continues to trail in the polls

Our research has found the ‘yes’ side has been generating the lion’s share of Voice content in the media and social media over the past six weeks, but is still trailing in the polls.
Polls showed Joe Biden, right, holding double-digit leads over Donald Trump, left, in the run-up to the 2020 election, but he won election by only 4.5 percentage points. AP Photo/Patrick Semansky, File

Often in error but still seductive: Why we can’t quit election polls

The unusual candidacy of former President Donald Trump has made election polling especially appealing, more than a year from the election. But consumers beware: Those polls may be wrong.
A prominent GOP poll said Democratic U.S. Sen. Maggie Hassan of New Hampshire would lose her re-election bid to a Republican. Hassan won by 9 percentage points. AP Photo/Charles Krupa

Some midterm polls were on-target – but finding which pollsters and poll aggregators to believe can be challenging

Polling for the 2022 midterms was more accurate than the dramatically wrong predictions of 2016 and 2020, leading one pollster to boast, ‘The death of polling has been greatly exaggerated.’
A young voter fills out her ballot at a polling site in Brooklyn, N.Y., on Nov. 8, 2022. Public polling underestimated the strength of the youth vote in the recent U.S. midterms. (AP Photo/John Minchillo)

Young U.S. voters reduced the ‘Red Wave’ to a ‘Pink Splash’ in the midterm elections — why didn’t polls predict it?

The U.S. midterms revealed a generational shift away from youth voter apathy. The apathetic, in fact, seem to be those trying to accurately measure public opinion using outdated methods.

Top contributors

More