Articles on Polling methodology

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Contrary to expectations, Victoria failed to deliver a government majority to Labor. Wes Mountain/The Conversation, CC BY-ND

State of the states: Queensland and Tasmania win it for the Coalition

The Tasmanian seats of Bass and Braddon were always going to be key elements of a Coalition victory – and so it proved to be.
What will polling look like in the future? Person taking survey via shutterstock.com

What will pollsters do after 2016?

Pollsters must be as accurate as possible. How will they address the challenges revealed in the 2016 election, and other changes in the coming years?
Coal seam gas has proved a hot topic ahead of the NSW election, not only on the campaign trail but also on social media, where a ‘social mood reader’ can reveal the depth of community feeling. NewZulu/Tony Markham/AAP

Finding new ways to track voters’ moods, beyond polls and punters

Beyond polls and betting markets, how else can we gauge how people feel ahead of future elections? Social media is a goldmine, and one of the newer ways to tap into it is with a "social mood reader".
After defeat in the 2012 election, it is back to the drawing board for the Republican Party. But will they address the true concerns of the electorate? EPA/STEPHAN SAVOIA/POOL

Republicans trust voter modelling - why not climate modelling?

Tuesday, November 6 was a game changer. The Republican Party in the United States has come to understand that the political environment has been altered. White males can no longer dictate the results of…
More pressing matters: people can be “concerned’ about many things, but what really matters to them are problems close to daily life. AAP/April Fonti

What we really care about, and how to lift sustainability’s real appeal

New polls frequently announce that a significant proportion of the population is concerned about an issue or willing to sacrifice for a cause, from environmental sustainability to Third World debt. These…

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