Articles on Social advertising

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Many Facebook users view ads as a violation of their personal space. 'laptop' via www.shutterstock.com

Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
There’s a fine balance between the needs of social advertisers to create messages that will grab attention and public standards . Martin Kenny

Drawing the line on fear: balance in advertising standards

Advertisers responsible for getting important messages through to a population swamped with advice and warnings suffer from understandable frustration. So, what does it take to make people take notice…

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