A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.
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Articles on Streaks
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A study shows that a select group of NBA players really do go on hot streaks by making more shots in a row than statistics suggest they should.
For 30 years, sports fans have been told to forget about streaks because the ‘hot hand’ is a fallacy. But a reanalysis says not so fast: Statistics show players really are in the zone sometimes.
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Affiliate at IGIER and Assistant Professor of Decision Sciences, Bocconi University
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Assistant Professor of Economics, Universidad de Alicante
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Associate Professor of Computing and Information, University of Pittsburgh
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Professor of Decision and Information Systems, Indiana University
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Professor of Marketing, Clemson University
