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Articles on Conservative Party

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The emotions we attribute to party leaders on the basis of partisan affiliation may no longer hold sway in this federal election. THE CANADIAN PRESS/Justin Tang

Seeing red and feeling blue? How emotions are colouring the federal election in unexpected ways

The emotions we attach to political affiliation are shifting during this federal election. The vote may turn out to be a master class in how a party can capture the political mood and use it to its benefit.

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