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Articles on Social norms

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A server brings food to a table as people dine at a restaurant in Vancouver in September 2021. For many people, deciding exactly how much to tip in a given situation can be uncomfortable. THE CANADIAN PRESS/Darryl Dyck

A tip too far? Why tip fatigue may be setting in for North Americans

As the cost of living continues to rise, the amount Canadians are being asked to tip is also increasing due to a phenomenon known as tip inflation.
Tens of millions of people in Britain have taken a vaccine – and the sheer volume of uptake may convince the hesitant to do the same. Andy Rain/EPA-EFE

Why COVID-19 vaccine hesitancy should fall as more people get the jab

If we think about the success of the UK’s vaccine rollout to date, and factor in how social norms tend to diffuse, then there’s good reason to be optimistic.
Public service announcements, news articles and social media posts are all part of the coronavirus messaging landscape. Noam Galai via Getty Images

COVID-19 public health messages have been all over the place – but researchers know how to do better

During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
It’s tempting to take a break from pandemic precautions. Erin Clark for The Boston Globe via Getty Images

Sick of COVID-19? Here’s why you might have pandemic fatigue

It’s draining and depressing to stay on high alert month after month after month. Understanding pandemic fatigue better might help you strengthen your resolve.

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