Customers who are angry are more likely to behave unethically, no matter how high the stakes, new research shows.
Rigor acadêmico, estilo jornalístico
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More supermarkets are starting to stock “phantom brands”- private label products without any reference to the business’ brand or logo.
Business Briefing: being funny with customers
The Conversation16,2 MB (download)
New research shows that humour can relieve tension for employees and increase customer satisfaction, just don't make jokes when it comes to offering apologies!
While some companies get fined £18m, others have learned to “wow” the punters when things go wrong.
Principais colaboradores
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor, UNSW Sydney
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Strategic Management, Warwick Business School, Warwick Business School, University of Warwick
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Professor of Marketing, MIT Sloan School of Management
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Associate Professor of Markets, Public Policy and Law, Boston University
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Michael J Crouch Chair in Innovation, UNSW Sydney
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Senior Lecturer and CMI Programme Director, University of Huddersfield
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Senior Lecturer, School of Marketing, UNSW Sydney
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Associate Professor in Data Visualization, Swansea University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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PhD Candidate in Data Visualisation, Swansea University
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Professor of Management Science, Michael Diekmann Chair in Management Science, and Director of Research, ESMT Berlin
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Director of Centre for Business Analytics, Professor of Operations Management, Melbourne Business School
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Adjunct Professor, Swinburne University of Technology
