Dustin Welbourne, UNSW Sydney e Will J Grant, Australian National University
Everyone’s looking for an audience for their videos on YouTube, and there are plenty of science videos out there. But not all are popular so what makes one more interesting than another?
While many use YouTube solely to watch videos of cats, increasing numbers use it for education and training.
Phil
For many, YouTube is little more than a deluge of low-quality videos depicting the latest internet craze or conspiracy theory, perhaps some painful-looking accident, music videos and video-bloggers of…
Does the fat bird catch the fattest worms?
Alex Gorka
Two of Scotland’s leading politicians illustrate an interesting phenomenon on Twitter. In the wake of the Scottish National Party’s surge in popularity following the independence referendum, Nicola Sturgeon…
The product placement is obvious, but are viewers aware that it is paid for? And do they care?
AmazingPhil
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Tracking the career of YouTube star Charles Trippy provides some insight into the dynamics of YouTube success.
YouTube screenshot
It might be ancient in social media terms but YouTube – which has been around since 2005 – continues to capture popular attention, with a number of internet entrepreneurs successfully building careers…
Kjellberg argues his low-budget method is a ‘winning concept’.
YouTube.com
Does the name Felix Kjellberg sound familiar? How about PewDiePie? … Still nothing? Clearly you’re not one of the 31 million subscribers to YouTube’s most successful channel, PewDiePie, starring 24-year-old…
Prime Minister, David Cameron, announced this week that from October all music videos shown in the United Kingdom will carry a movie-style age-appropriateness rating, stating whether each is appropriate…
The US Court of Appeals for the Ninth Circuit has overstepped its bounds.
Ken Lund/Flickr
The legal drama that has followed the online publication of the “Innocence of Muslims” film may be worthy of being used as the plot for a movie in its own right. And, given a recent judgement by Chief…
Are you doing more harm than good when you comment online?
darthdowney
Amanda Todd was a 15-year-old Canadian girl who took her own life in October 2012. Prior to her death, she had been the victim of extensive and prolonged cyber-bullying on Facebook, YouTube and other social…
Managing Director of Google Australia and New Zealand Nick Leeder.
AAP/Lukas Coch
The annual $27-billion boost to Australia’s productivity from internet innovation is at threat from policymakers who would rather restrict online access than embrace it, Google’s Australia boss has warned…
What if there were an algorithm that could guarantee marketing success?
Hanga Girl
Creating a 30 second YouTube movie that goes viral is the holy grail of marketing. So how is it done? Ensuring the success of a viral-produced movie is still largely hit-and-miss. Some of the more well-known…