Kate Daunt

Kate’s research interests include consumer misbehaviour, dysfunction during service, service design, social media dynamics disinformation and behavioural change. Kate was awarded Cardiff Business School’s Martin Evans award for excellence for teaching for 2018. Kate serves on the editorial boards of the Journal of Service Research, Journal of Business Research, Journal of Marketing Management and Journal of Services Marketing. Kate is a professional member of the Chartered Institute of Marketing (MCIM), a Fellow of the Higher Education Academy (FHEA) and a member of the Beta Gamma Sigma International Business Honour Society.