Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner.
THE CANADIAN PRESS/Jeff McIntosh
The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
A United States women’s national team member takes a shot during a FIFA Women’s World Cup send-off soccer match in San Jose, Calif., on July 9, 2023. Sponsorship and marketing deals with women athletes are often performative and exploitative.
(AP Photo/Josie Lepe)
While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
IRCC should rethink how to protect our chosen families and value the interdependence inherent to couples as much as the independence cherished in friendship.
(Joshua Sazon/Unsplash)
The Tokyo 2020 Olympic Games won’t have in-person spectators. What does this mean for local sponsors?
Government should be held accountable for its role in addressing obesity and diet-related diseases, such as type 2 diabetes, in South Africa.
Shutterstock
The food industry’s tactics are designed to reduce the likelihood of the government adopting global recommendations to tackle obesity.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’.
EPA/Jason Szenes
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Leeds United goalkeeper Kiko Casilla sporting a shirt with 32Red sponsorship branding.
Dave Howarth/PA Archive/PA Images
Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today’s WNBA stars receive.
McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games.
(THE CANADIAN PRESS/Scott White)
Your guide to how the French extravaganza compares to the other big events in sport.
Senior Queensland Police at the 2014 launch of the Stay on Track Outback road safety project, sponsored by Santos, Izuzu and others.
Queensland Police Service
The Queensland Police will now disclose all sponsorships, after a backlash over almost A$700,000 in unnamed donations. But what are the lessons from elsewhere about police and corporate donors?
When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…