With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
L’expertise universitaire, l’exigence journalistique
Articles sur Cyber Monday
Ensemble des articles
The rising cost of returned products is a burden on Britain’s retailers and the environment.
Most people do it online – here’s how to buy without wreaking havoc.
Figuring out how much to spend on gifts can be stressful.
Black Friday and Cyber Monday kick off the biggest shopping season of the year. Thanks to online retail and mobile apps, online spending will only increase.
Psychological ownership is that feeling that someone stole ‘your’ parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we feel it’s been violated.
Chinese customers spend billions on Nov. 11. Why, and what does it mean for the global retail marketplace?
While some pundits claim the much-hyped shopping day that follows our Thanksgiving feasts has lost its relevance, the reality is a lot more complicated, as four important facts show.
Americans’ reliance on their smartphones and tablets will drive online shopping revenue to new heights – and could introduce new buying experiences as well.
Les contributeurs les plus fréquents
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Associate Professor of Markets, Public Policy and Law, Boston University
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Associate Professor of Information Systems, University of Maryland, Baltimore County
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Coleman Chair Professor of Marketing and Director of Research, Texas A&M University
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Assistant Professor of Marketing, New York Institute of Technology
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Associate professor, Toronto Metropolitan University
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Deputy Director of the HUMLOG (Humanitarian Logistics and Supply Chain Management Research) Institute, Hanken School of Economics
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Lecturer in Logistics, Technological University Dublin
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Senior Lecturer in Operations and Supply Chain Management, University of Sheffield
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Principal Lecturer in Supply Chain Management and Deputy Head of Department of Management, Sheffield Hallam University
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Associate Professor of Marketing, Michigan State University
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Associate Professor of Marketing and the Director of the MS of Marketing Research program, Michigan State University
