My research centers on consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include the following: exploring how and when consumers' feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies; narcissism in consumer behavior; and nonconscious processing and investor behavior. My work has appeared in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.
Associate Professor of Marketing, New York Institute of Technology
Assistant Professor of Marketing, New York Institute of Technology
Assistant Professor of Marketing, Mount Saint Mary College
Pace University -- Lubin School of Business, D.P.S., Marketing and International Economics
Property Lines in the Mind: Consumers' Psychological Ownership and Their Territorial Responses (with co-authors Joann Peck and Scott D Swain), Journal of Consumer Research, Volume 45, Issue 1, 1 June 2018, Pages 148–168, https://doi.org/10.1093/jcr/ucx111
How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online? A Model for Predicting Consumer Attitudes and Intentions to Use Digital Information Products (with co-authors Larry Chiagouris, Vishal Lala, and Jennifer D. E. Thomas), Journal of Advertising Research, Volume 55, Issue 1, March 2015, 1-14, DOI: 10.2501/JAR-55-1-000-000