In contrast to their reaction to gay rights or the war in Ukraine, relatively few companies have openly criticized the Supreme Court ruling ending a constitutional right to abortion.
Usually, companies use this power to secure financial benefits for themselves, such as tax or regulation relief. But increasingly, they’re using it for social causes as well.
Companies are increasingly taking stands on hot-button political issues from LGBT rights to Black Lives Matter. New research shines light on whether and when it can benefit the bottom line.
Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
United’s CEO called the Trump policy ‘in deep conflict’ with his company’s values, the latest example of a corporate leader speaking out on a political issue, something almost unheard of a few decades ago.
Erran Carmel, American University Kogod School of Business and Chris Edelson, American University School of Public Affairs
Despite a growing list of reasons why business leaders might oppose the president or his policies, more than two-thirds have remained steadfastly neutral.