n 1994, while completing his doctorate in economics, Adrian formed an investment vehicle which became the forerunner to Cannon Asset Managers where today, he is an executive director and serves as the chief investment officer (CIO). Adrian’s conviction to build his own asset management company was based on his distinct investment philosophy of contrarian, deep-value investing and on his genetic makeup having been confirmed by a brief spell in the corporate world. He has experience in managing all of the major asset classes. Adrian has successfully combined teaching and business over the years, having lectured at the University of the Witwatersrand, the University of KwaZulu-Natal, the University of Pretoria and the Estonian Business School. Currently, he holds a visiting professorship of economics and finance at the Gordon Institute of Business Science (GIBS), where he also teaches competitive strategy. Adrian has received the Excellence in Teaching Award at GIBS on six occasions since 2007, and in 2012 was nominated for the Economist Intelligence Unit’s Business Professor of the Year Award.