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Alex Baudet

(he/him)

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Assistant professor in Marketing, Université Laval

My name is Alex, and I am an assistant professor of marketing at Laval University in Québec. After working for several years as a digital marketing expert, I transitioned to academia and earned my PhD from HEC Montréal. My research interests lie in digital experiences, particularly algorithmic experiences and AI, as well as the intersection of morality and consumption.

Experience

  • 2024–present
    Assistant professor, Université Laval

Education

  • 2024 
    HEC Montréal, Ph.D, Marketing

Publications

  • 2024
    The Routledge Handbook of Digital Consumption, Baudet, A., Parmentier, M. A., & Fischer, E. (2024). Considering the Impacts of Transgressive Behaviors among Interactive Online Audiences. Dans R. Llamas, R. Belk (Ed). The Routledge Handbook of Digital Consumption. Routledge. https://www.routledge.com/The-Routledge-Handbook-of-Digital-Consumption/Llamas-Belk/p/book/9781032329604.
  • 2023
    Journal of Marketing Management, Aboelenien, A., Baudet, A., & Chow, A. M. (2023). You need to change how you consume: ethical influencers, their audiences, and their linking strategies. Journal of Marketing Management, 39(11-12), 1043-1070. DOI : 10.1080/0267257X.2023.2218853