Aner Sela is John I. Williams Professor and Associate Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.
Dr. Sela is an expert on how people make decisions and form evaluations. His work highlights how everyday decisions are shaped by people's momentary experiences, intuitions, and the inferences they draw, as well as by seemingly unimportant features of the decision context.
He has been ranked among the Top 50 Most Productive Marketing Authors and chosen as a Young Scholar for 2015 by the Marketing Science Institute.