Arantxa Vizcaíno-Verdú is Associate Professor at UNIR. Phd in Communication (UHU), and researcher in transmedia storytelling, fandom and pop culture on social media. M.A. in Communication and Audiovisual Education (UHU), Bachelor Degree in Advertising and Public Relations (UA), and Certificate of Higher Education in Plastic Arts and Design – Illustration (Massana School of Barcelona). Key Regional Leader of the 'TikTok Cultures Research Network'. Researcher of the COYSODI research group (UNIR) and alumni of the Influencer Ethnography Research Lab (IERLab).