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Bettina Friedrich

Research Associate, UCL

Dr Bettina Friedrich is Postdoctoral Researcher at the UCL's Research Department of Clinical, Educational and Health Psychology. She is currently working on the evaluation of a football intervention for people with mental health problems - the study is funded by the NIHR School of Public Health Research.

Bettina has worked in the in the research area of mental health and mental health stigma in: USA (UCSD), Australia (USyd), England (King's College London) and Germany (University of Würzburg). In addition to this she has worked for a year as a free-lance journalist for the Braunschweiger Zeitung. Her main areas of interest in the field of Psychology are Clinical Psychology, Media Psychology and Cross Cultural Psychology.

Bettina is particularly interested in social-psychiatric questions and health communication. She is interested in understanding how we use media to communicate about mental health and how this impacts on mental health related stigma and self-stigma. She has also worked on the evaluation of Time to Change, the national mental health campaign of England which is the biggest of its kind world-wide.

Bettina is also involved with the Global Anti Stigma Alliance (GASA), a network of 120+ stigma researchers and health educators from five continents. She produces the quarter-annual newsletter for GASA.

Bettina obtained her PhD from the University of Glasgow in Scotland (Department of Psychology).


  • 2016–present
    Research fellow, University College London
  • 2014–2016
    Academic Researcher and PhD Supervisor, University of Sydney
  • 2012–2014
    Postdoctoral Researcher and Lecturer, University of Wuerzburg
  • 2010–2012
    Postdoctoral Researcher , King's College London
  • 2007–2008
    Postdoctoral Researcher, University of California San Diego


  • 2006 
    University of Glasgow, PhD
  • 2001 
    University of the Saarland, Diploma


  • 2014
    Trends in Health Communication, Journal of Media Psychology
  • 2013
    Anti-stigma training for medical students: the Education Not Discrimination project, British Journal of Psychiatry