Betty Weiler holds a PhD from the University of Victoria (Canada) and has been researching and lecturing in tourism in Australian Universities for nearly 30 years. Much of Betty's research focuses on the tourist experience, visitor management, and the role of the tour guide, particularly in nature-based settings and zoos. She has undertaken visitor and tour guiding research in North America, Latin America, and Australasia. More recently Betty's work has focused on the use of persuasive communication to influence tourist behaviour and as a tool for visitor management. She collaborates with a range of industry partners particularly managers of protected areas, heritage and wildlife attractions. Betty is a widely published researcher, a multi-award winning PhD supervisor, and an editorial board member of several international tourism journals.