Betty Weiler holds a PhD from the University of Victoria (Canada) and has been researching in tourism in Australian Universities for 30 years. Much of Betty's research focuses on the tourist experience and visitor management in protected areas, and the role of the tour guide in nature-based settings and zoos. A particular area of interest is the use of persuasive communication to influence visitor behaviour and as a management tool. Betty has undertaken visitor and tour guiding research in several countries including in North America, Latin America, and Australasia. She collaborates with a range of industry and government partners, particularly managers of protected areas, heritage and wildlife attractions. Betty is a widely published researcher, a multi-award winning PhD supervisor and a Fellow of the Council of Australasian University Tourism and Hospitality Education. She is an editorial board member of several international tourism journals and an active member of the technical and scientific advisory committee of the Gondwana Rainforests World Heritage Area.