Catherine Demangeot is Associate Professor in Marketing. She is interested in studying multicultural marketplaces as spatial entities that host emerging dynamics between the consumers, brands and marketers of multiple cultures.
On completing a PhD in marketing at Aston University, Catherine Demangeot became a lecturer, then senior lecturer at Strathclyde Business School, before joining IÉSEG School of Management in Paris in 2014. Catherine’s main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, she is interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of her research is within the transformative consumer research stream. Prior to academia, Catherine’s ‘first life’ was in the publishing industry in both London and Dubai, where she lived for 23 years. During her tenure at Strathclyde, she taught executive MBA students in 10 locations in Europe, the Middle East and Asia. Her teaching leverages the multiple cultural perspectives present in all her marketing classes.