Conor Henderson

Conor Henderson is an associate professor in the Department of Marketing and Judy and Hugh Oliphant Research Scholar at the Lundquist College of Business. Henderson teaches and researches marketing strategy with an emphasis on firms' strategies and tactics aimed at building enduring customer relationships. His research aims to uncover areas where firms go wrong and identify opportunities to increase customer value and financial performance. Through a multi-method approach, Henderson investigates the strategic trade-offs across customers and over time in service, sports, digital, and business-to-business marketing contexts. His research has been published in journals including the Journal of Marketing, Marketing Science, and Journal of the Academy of Marketing Science.

Henderson received his PhD from the University of Washington in 2013. He has been a research fellow at the Sales and Marketing Strategy Institute since 2019.