I study a range of topics including diffusion of innovation theory, green marketing strategy, consumer perceptions, and consumer gift giving. My research employs a variety of qualitative methods, notably the new method of netnography. I have published in the Journal of Business Research (for which I also act as a reviewer), International Journal of Business Research, and International Journal of Internet Marketing and Advertising, among others. In addition to my scholarly work, I serve as the director of professional enrichment on NYIT’s New York campuses, where I provide programming that helps students prepare for their careers.
Associate professor of Marketing, New York Institute of Technology
Assistant Professor of Marketing, Touro College Graduate School of Business
Assistant Professor of Marketing, Yeshiva University Sy Syms School of Business
City University of New York, Ph.D., Marketing
New York Institute of Technology, MBA., Marketing
University at Albany - SUNY, B.A. Student Initiated Interdisciplinary Study of Religion
Reducing The Green Gap: The Impact of Cultural & Personal Values On Adoption Of Hybrid & Electric Vehicles In The US, UK, Australia & South Africa, International Journal of Management Studies 18 (3), 29-44
Pleasant Music’s Relationship to Congruence, Consumer Behavioral Intentions, Unplanned Purchase, and Time Spent in Retail and Service Environments, Journal of International Management Studies. 17(2), 35-48
Thanks, I Guess: What Consumers Complain About When They Complain About Gifts, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
The Influence of Global Consumer Values and Perceived Risk Factors on Green Vehicle Adoption, Journal of International Business and Economics.
The Bright Side: An Examination of Green Marketing Product Strategies for Sustainability with Diffusion of Innovation Characteristics, European Journal of Business Research
Commentary Essay on ‘Exploring Origins of Ethical Company / Brand Perceptions – A Consumer Perspective of Corporate Ethics', Journal of Business Research.
Are They Playing by The Same Rules? A Consumer Gifting Classification of Marital Dyads, Journal of Business Research
A Study of Neutralisation Theory’s Application to Global Consumer Ethics: P2P File-trading of Musical Intellectual Property on the Internet, International Journal of Internet Marketing and Advertising
Current Ethical Dilemmas of Advertising Professionals, in Crisis and Opportunity in the Professions: Research in Ethical Issues in Organizations, Volume 6
The Evolution of Business Models and Marketing Strategies in the Music Industry , International Journal on Media Management
Grants and Contracts
An International Study of Israel and the US of Digital Social Media in The Workplace,
Mallah Family Foundation
A Four Country Comparison of Digital Social Media in The Workplace (UAE, Canada, USA and China)
Albert and Pearl Ginsberg Foundation
The Influence of Digital Social Media Networking Services on Workplace Harmony and Conflict