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Professor Marketing and Consumer Research, University of Glasgow

Deirdre is Professor Marketing and Consumer Research at the University of Glasgow Adam Smith Business School. She has researched the area of consumption ethics throughout her career, publishing on the subject in a range of international journals, including, British Journal of Management, Work, Employment and Society, Journal of Consumer Culture, Psychology and Marketing, Journal of Business Ethics, Marketing Theory, European Journal of Marketing, Business History, Journal of Marketing Management, Sustainable Development; contributing to books and non-academic publications and giving invited talks and supervising PhD researchers in this area.

Research projects include:

Modern Slavery
Sustainability and Clothing, including Digitalising Sustainable Clothing Consumption
Funded ESRC seminar series ‘Ethics in Consumption: Interdisciplinary Perspectives
Sustainable food, including The Caring City: Sustainable Communities of Care in Glasgow and Glasgow Food Policy Partnership


  • 2006–present
    Chair professor, University of Glasgow


  • 2000 
    Glasgow Caledonian University, PhD