My first degree was in politics with economics (2:1) and in the 2002 I completed my PhD in the School of Psychology. I researched in the area of social psychology before moving to Southampton Business School where my research interests centre around sustainability, business ethics and corporate social responsibility. My particular interest is in how to inspire green behaviours and move beyond preaching to the converted. Emerging from this has been my sustainable hairdressing project (https://www.ecohairandbeauty.com/) and the free series of green stories competitions I set up in 2018 https://www.greenstories.org.uk/.
As well as academic articles, I write contemporary fiction, and my novel 'Habitat Man' was published in 2021 https://www.dabaden.com/habitat-man/