Menu Close
Chair of DervalResearch, Author, and Lecturer in Neurosciences, IÉSEG School of Management

Diana Derval, PhD, is Chair and Research Director of DervalResearch, global market research firm specializing in human behavior, Chair of DervalBiotech代戈, founder of the Better Immune System Foundation, and contributor for Harvard Business Review. Inventor of the Hormonal Quotient® (HQ), and of the Derval Color Test® taken by over 10 million people, nominated for the Edison Awards, member of the Society for Behavioral Neuroendocrinology, and author of the books “Designing Luxury Brands”, "Hormones, Talent, and Career", and “The Right Sensory Mix”-finalist of the Berry-AMA Award for best marketing book - Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including L'Oréal, Sephora, Sofitel, Carrefour, and Louis Vuitton. Regularly featured in the media (Fujian TV, HBR Arabia, France Infos, Marketing Management, Sidney Herald Tribune, Fashionista), Diana Derval is adjunct professor at Donghua University in Shanghai and teaches Innovation, Luxury, and Neurosciences at Sorbonne in Paris, IESEG, and Fudan/MIT MBA. Over 25,000 professionals enjoyed her inspirational lectures and TEDx from Paris to Dubai.


  • –present
    Researcher and Lecturer in Neurosciences, IÉSEG School of Management


  • 2018 
    ISM, PhD


Berry-AMA Award for best marketing book finalist