Menu Close
Research Associate and Senior Teaching Fellow, UCL

Dr Rikke Duus is Senior Faculty at University College London (UCL) School of Management.
Rikke is an active researcher in the areas of digital transformation, digital marketing, connected cities and wearable technology. She frequently presents her research at national and international conferences and is published in the Frontiers of Psychology, Journal of Marketing Education and Advances in Consumer Research. She has presented her work at the World Economic Forum and been invited to debate future human resilience at the European Forum Alpbach.

In her research, she is closely connected to organizations to explore the challenges and opportunities faced in an increasingly digital and AI-driven business environment. Her research and thought-leadership has been published around the world in The World Economic Forum, CNN, Discover, Newsweek, New York Times, Chartered Institute of Management, WeekendAvisen, Politiken and The Sydney Morning Herald.
Dr Duus holds a PhD, an MSc in Strategic Marketing (Distinction), an MSc in Practice-based Research (Distinction) and a BA (Hons) in English & International Business Communication.


  • 2014–present
    Research Associate & Senior Teaching Fellow, University College London
  • 2007–2014
    Senior lecturer in Marketing, University of Hertfordshire


  • 2016 
    University of Leicester, PhD
  • 2012 
    University of Hertfordshire, MSc Practice-based Research
  • 2006 
    University of Hertfordshire, MSc Strategic Marketing
  • 2005 
    Copenhagen Business School, BA International Business Communications
  • 2004 
    University of Akron, USA, Marketing

Professional Memberships

  • Associate, Chartered Institute of Marketing
  • Senior Fellow, Higher Education Academy