Dr. Sahid Susilo Nugroho, M.Sc.

Dr. Sahid Susilo Nugroho, M.Sc., brings over two decades of academic expertise to the field of marketing. Serving as a Marketing Lecturer at the Department of Management, Faculty of Economics & Business, Universitas Gadjah Mada since 1994. Dr. Nugroho has played a pivotal role in shaping his educational landscape. His influence extends across various programs, including the Undergraduate, M.Sc., MBA, and Ph.D. levels, where he serves as a dedicated Lecturer and Research Supervisor.

Dr. Nugroho's passion lies in the dynamic realm of marketing research, focusing on cutting-edge topics such as Online Shopping, Mobile Payment, Influencer Marketing, and the integration of Artificial Intelligence in Marketing. His commitment to staying at the forefront of industry trends is evident in his extensive educational journey. He earned his Doctorandus (Drs.) in Management from Universitas Gadjah Mada in 1992, followed by a Master of Science (M.Sc.) in International Business from the University of Groningen, The Netherlands, in 2000. Driven by a relentless pursuit of knowledge, he furthered his education with a Doctor of Business Administration (DBA) in Marketing from Maastricht School of Management in Maastricht, The Netherlands, in 2005.