Einat Grimberg

With a background in Social Science and Technology studies, Einat’s research centers on the adoption of innovative technologies. Driven by a commitment to enhance individual well-being and advance societal welfare, Einat seeks to unlock the potential of technology for positive change by bridging the gap between technology and society. The central focus of Einat’s work revolves around understanding how individuals respond to emerging technologies, delving into the intricacies of users’ needs, motivations, concerns, and benefits when embracing ground-breaking innovations. This exploration extends to gaining insights into how these factors influence usage patterns and identifying the challenges users encounter during adoption and continued use. In CINTEL, Einat examines the evolving skillset necessary for effective Human-AI interaction