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Reader in Fashion, Marketing and Sustainability, Glasgow Caledonian University

Dr Elaine Ritch is a Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University and she is the programme leader for BA(hons) International Marketing. Elaine has presented her research at International conferences and has published in International journals and book chapters. Her co-edited book, New Perspectives in Critical Marketing and Consumer Society’, was published in March 2021.

Elaine is a fellow of the Higher Education Academy.


  • –present
    Lecturer in Fashion Marketing, Glasgow Caledonian University