I am an Associate Professor of Marketing at the University of Michigan-Dearborn. I study consumer activism, faith-based marketing, and sociological aspects of consumerism in emerging countries. My work has been published in leading academic journals, such as Journal of Consumer Research, Journal of Academy of Marketing Science, and Consumption, Markets and Culture. My research has been featured in Time and has garnered international attention. I serve as Associate Editor of Consumption, Markets, and Culture and I am on the Editorial Advisory Board of Journal of Islamic Marketing.