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University Lecturer in Marketing (Assistant Professor), Cambridge Judge Business School

Eric is University Lecturer in Marketing (Assistant Professor) at Cambridge University Judge Business School. An expert in consumer behavior and psychology, he teaches Consumer Behavior and Branding in the MBA, Executive MBA, Executive Education, and Ph.D. programs, and also teaches the Principles of Marketing core course in the Cambridge MST undergraduate program.

Eric's research focuses on prosocial behavior and charitable giving, as well as the role of interpersonal relationships in consumer behavior. His research has been published (or is forthcoming) in Journal of Marketing, Journal of Personality and Social Psychology, and Journal of Consumer Psychology. He has also presented his work at conferences of the Association for Consumer Research, Society for Consumer Psychology, and European Marketing Academy (EMAC).

Eric earned his BA in psychology from Franklin and Marshall College, an MBA in marketing from Temple University, and an MS and Ph.D. in marketing from University of Washington, Seattle.


  • –present
    University lecturer in marketing, University of Cambridge