PhD in Audiovisual Communication and Advertising with dedication to teaching and research in the fields of communication for more than 20 years. Visiting scholar at several universities in Australia, Brazil, Portugal, Indonesia or the United Kingdom, such as the University of Cambridge. In his books and research articles he deals from paper for the development of media and university television to the technologies of audiovisual production and multimedia and digital communication. Recent research works focus on visual representation of knowledge and new forms of production and public communication of science within the framework of contemporary visual culture.