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Lecturer in Marketing, Dublin City University

Dr Gary Sinclair is a Lecturer in Marketing, specialising in Consumer Behaviour at Dublin City University. He has also lectured in the University of Stirling, Dublin Institute of Technology, and Trinity College Dublin. He is the Programme Director for Business Studies International.

His research focuses primarily on the contexts of music and sport with emphasis on the ethical and broader societal implications of such consumption practices. His work has been widely published in a variety of top international peer-reviewed journals such as the The Journal of Business Research, Marketing Theory, and the Journal of Business Ethics in addition to more mainstream media outlets such as the Irish Times, RTÉ and the Conversation. Gary recently completed a project on music streaming funded by the British Academy. He has recently edited a special issue on music and marketing for the European Journal of Marketing and hosted an inter-disciplinary conference on the same subject.


  • –present
    Early Career Fellow, University of Stirling